CAMPAIGN:INCORRECT CAUTION LABEL. Pontiac Firebird 1995

Subject: CUSTOMER SATISFACTION CAMPAIGN 95-C-39 INCORRECT CAUTION LABEL

Models Affected: 1995 PONTIAC FIREBIRD

TO: ALL PONTIAC DEALERS

General Motors has decided that certain 1995 Pontiac Firebird model vehicles may have been assembled with an incorrect caution label affixed to the radiator cover panel. The incorrect label contains inaccurate engine coolant information.

To correct this condition, owners of involved vehicles will be sent a new label. Since a new label can be easily installed, and to reduce owner inconvenience, owners will be provided instructions to allow them to correct this condition themselves. However, if they desire, owners are being given the option to have the label installed by their dealer at no charge.

VEHICLES INVOLVED

Involved are certain 1995 Pontiac Firebird model vehicles built within the following VIN breakpoints:

UP TO AND YEAR MODEL PLANT BEGINNING INCLUDING ---------------------------------------------------------- 1995 Firebird Ste Therese S2232950 S2233879

Involved vehicles have been identified by Vehicle Identification Number Computer Listings. Computer listings contain the complete Vehicle Identification Number, owner name and address data, and are furnished to involved dealers with the campaign bulletin. Owner name and address data furnished will enable dealers to follow-up with owners involved in this campaign.

These listings may contain owner names and addresses obtained from State Motor Vehicle Registration Records. The use of such motor vehicle registration data for any other purpose is a violation of law in several states. Accordingly, you are urged to limit the use of this listing to the follow-up necessary to complete this campaign. Any dealer not receiving a computer listing with the campaign bulletin has no involved vehicles currently assigned.

PARTS INFORMATION

Parts required to complete this campaign are being sent directly to the owners of the vehicles. Parts for vehicles which Pontiac records identify as "unsold" will be shipped directly to the dealer to whom the vehicle is invoiced. DO NOT order this part from General Motors Service Parts Operations (GMSPO).

Part Quantity/ Description Number Vehicle --------------------------------------------- Label, Caution 10260657 1

OWNER NOTIFICATION

Owners will be notified of this campaign on their vehicle by Pontiac Division (see copy of owner letter included with this bulletin). Owner notification will also contain a new caution label and installation instructions.

DEALER CAMPAIGN RESPONSIBILITY

All unsold new vehicles in dealers' possession and subject to this campaign must be held and inspected/repaired per the Service Procedure of this campaign bulletin before owners take possession of these vehicles.

Dealers are to service all vehicles subject to this campaign at no charge to owners, regardless of mileage, age of vehicle, or ownership, from this time forward.

Owners of vehicles recently sold from your new vehicle inventory with no owner information indicated on the dealer listing, are to be contacted by the dealer, and arrangements made to make the required correction according to the instructions contained in this bulletin. This could be done by mailing to such owners a copy of the owner letter accompanying this bulletin. Campaign follow-up cards should not be used for this purpose, since the owner may not as yet have received the notification letter.

In summary, whenever a vehicle subject to this campaign is taken into your new or used vehicle inventory, or it is in your dealership for service in the future, please take the steps necessary to be sure the campaign correction has been made before selling or releasing the vehicle.

SERVICE PROCEDURE

1. Open hood and locate the caution label positioned on the radiator cover, rearward of the front grill (see illustration below).

2. Using a clean, dry cloth, wipe dirt, oil, etc. from existing caution label on the radiator cover panel.

3. Remove backing from new label and apply over existing caution label.

4. Beginning at center of label, and using a clean, dry cloth, smooth and secure new label. Any air bubbles can be removed by puncturing with a pin and smoothing with the cloth.

NOTICE: DO NOT ATTEMPT TO REMOVE OR LOOSEN NEW LABEL ONCE IT HAS BEEN APPLIED AS THIS WILL DEFACE THE LABEL.

5. Install Campaign Identification Label.

CAMPAIGN IDENTIFICATION LABEL

Each label provides space to print the campaign number and the five digit dealer code of the dealership performing the campaign. Insert this information with a typewriter or a ball point pen. When installing label, clean and dry the surface of the radiator support tie bar and apply the campaign label where it is readily visible when the hood is raised. Be sure to apply the clear protective plastic cover over the label.

Additional GM Campaign Identification Labels (Item Number S-1015) are available at no cost from Vispac, Inc., 35000 Industrial Road, Livonia, MI 48150, 1-800-269-5100 (Monday - Friday 8:00 AM to 4:30 PM Est.).

CLAIM INFORMATION

A separate repair order must be used for each vehicle. A completed warranty claim is to be kept as a permanent record of completion.

DEALERS SHOULD SUBMIT WARRANTY CLAIMS FOR CREDIT IN THEIR NORMAL MANNER WHEN THEY PERFORM THE SERVICE AS FOLLOWS:

Failure Labor Labor Operation Code Operation Hours --------- ------------------------------ Install New Caution Label 96 V9640 *0.2

* ADD: For Campaign Administrative Allowance, add 0.1 hours to the "Labor Hours". This entry will not require authorization.

FAILURE CODE 96 MUST BE USED WITH THE LABOR OPERATION.

Dealers will be credited via Warranty Document or Terminal Transmission, whichever is their normal method of submission for payment. Claim must contain all information required and should list the labor operation as outlined.

RECORDING COMPLETION

Repairs submitted for vehicles not involved in the campaign will not be paid.

Campaign completion will be recorded from "PROPERLY COMPLETED AND PAID WARRANTY CLAIMS." Owners are being asked to present the owner reply card for identification to their dealer at the time they bring in their vehicle to have the campaign performed.

Dear Pontiac Firebird Customer:

This notice is to inform you that Pontiac Division is conducting a recall that includes your vehicle.

REASON FOR RECALL

WHAT WE WILL DO

To correct this condition, it is necessary to install a new caution label on the radiator cover panel. Since a new label can be easily installed, and to reduce your inconvenience, we are enclosing a label and installation instructions. The new label may be installed by you on the radiator cover panel of your vehicle. However, if you desire, your Pontiac dealer will install the label for you at no charge.

WHAT YOU SHOULD DO

Please let us know if you elect to install the label yourself by completing the enclosed postage paid owner reply card and returning it to us. This assists us in assuring that all affected vehicles have been corrected. If you have sold or traded your vehicle, please let us know by completing the postage paid reply card and returning it to us.

If you elect to have your dealer install the new label, please bring the Campaign Owner Reply Card, along with the enclosed label, to your servicing Pontiac dealer. Presentation of this card to your dealer will assist in making the necessary correction in the shortest possible time. Please contact your dealer to arrange a service date as soon as possible. Please ask your dealer if you wish to know how much additional time will be needed to schedule and process your vehicle.

We are sorry to cause you this inconvenience; however, we have taken this action in the interest of your safety and continued satisfaction with our products.

PONTIAC DIVISION General Motors Corporation

CAUTION

LABEL INSTALLATION PROCEDURE ------------------------------------ 1. Open hood and locate the caution label positioned on the radiator cover, rearward of the front grill (see illustration below).

2. Using a clean, dry cloth, wipe dirt, oil, etc. from existing caution label on the radiator cover panel.

3. Remove backing from new label and apply over existing caution label.

4. Beginning at center of label, and using a clean, dry cloth, smooth and secure new label. Any air bubbles can be removed by puncturing with a pin and smoothing with the cloth.

NOTICE: DO NOT ATTEMPT TO REMOVE OR LOOSEN NEW LABEL ONCE IT HAS BEEN APPLIED AS THIS WILL DEFACE THE LABEL.

Object Number: 452146 Size: FS

General Motors bulletins are intended for use by professional technicians, not a "do-it-yourselfer". They are written to inform those technicians of conditions that may occur on some vehicles, or to provide information that could assist in the proper service of a vehicle. Properly trained technicians have the equipment, tools, safety instructions and know-how to do a job properly and safely. If a condition is described, do not assume that the bulletin applies to your vehicle, or that your vehicle will have that condition. See a General Motors dealer servicing your brand of General Motors vehicle for information on whether your vehicle may benefit from the information.