| Subject: | Customer "Getting to Know Your Vehicle" Hang Tag
and Protective Covering for Improved Customer Satisfaction |
| Models: | 2004 Cadillac Escalade |
Dealers will find the Cadillac Customer "Getting to Know Your Vehicle"
hang tag on the inside rearview mirror on all 2004 Escalade models. This tag explains
important features of the vehicles that in the past our customers have told us are
difficult to operate or understand. Your sales and service team must reinforce the
operation of all features. This can be done using both the Owner's Manual and the
hang tag as aids. The following features are explained on the hang tag:
| • | Outside Rearview Mirror |
| • | Automatic Locking Seat Belt |
The following systems need special attention regarding their operation and function:
| • | Remote Keyless Entry (RKE) and Key Fob Programming |
| • | Audio System (Radio and Navigation Controls) |
| • | Air Conditioning and Heating Controls |
Once again, the vehicle's Owner's Manual can be a great help in explaining these
features. It also gives you a great chance to point out to owners that all operational
and functional controls are covered in the manual and they should refer to it often -
it may help them avoid an unnecessary trip to the dealership.
In another step to improve customer satisfaction, protective tape has been added
to various areas of the vehicle. You will find this protective covering on the following
surfaces:
Exterior Surfaces
| • | Painted surfaces on the outside rearview mirror and directly below it |
| • | Complete rear bumper fascia |
| • | Sides and center of the front fascia |
| • | Top surfaces of the left side hood and fender |
Interior Surfaces
| • | Left side door pad, above the armrest |
| • | Lower seat (to secure the plastic cover) |
Important: This protective covering MUST be kept on
the vehicle at all times prior to customer delivery. This protects the vehicle from
chips, scratches and dirt that the customer finds unacceptable.
